A Viewpoint Of Behavioral Economics

The emergence and development of Behavioral Economics is a reflection of "human behavioral" in the field of economics. The formation of Behavioral Economics can be regarded as a "behavioral revolution" in economics. It is impelling the humanized development of economics to gradually. This is an organic combination of science and humanity. Nowadays, Behavioral Economics has been used widely in animal behavior patterns, social considerations, legal issues, financial issues, investment behavior, deposit behavior, public policy, etc. These phenomena indicate that behavioral economics has already become a key issue of Western economics study.This paper has carried on a systematic description and appraisal to Behavioral Economics from its formation, development, and the theories of the main representative figures. Through learning from the thinking and research methods of Behavior Economics in depth, we can improve economic disciplines, and enhance the application of economic theories and practical application capacity of economics models.This article is divided into five parts except Introduction:The first part describes the emergence and development of Behavioral Economics.In this part, starting with the rational person assumptions of the traditional economics theory and the limitation of traditional economics methodology in the interpretation of reality economic problems, starting from the challenges traditional economics faced, we describe the formation and development of Behavioral Economics. The following three reasons for the rise of Economics: Researching psychological factors; broadening the research fields of traditional economics; Behavioral Economics is knowledge of...