| Market economy is credit economy and it is legalized economy too .The establishment of good faith of enterprise is the important factor to protect the function of legalized economy and the strong foundation of building the market economy system .Enterprise is the principal part of socialist market economy and establishment of good faith of business. Being a dealing rule among the economic subjects, good faith become a system ,an order and law, which is the key point of the social system of good faith. Good faith will not bring the market share and interest, but it is the impetus and safeguard of the business development. When business lacks of good faith, it's transaction costs and range will be damaged very much and it cannot communicate with other company in the specialized market. In a word, good faith is very important to a company and it is not only a character but also a kind of intangible asset, a survival skill and one of the competitive advantage in a business.Nowadays ,lots of facts tell us that only those company which obey the rules of market can lead a good life among the fierce market competition .A company can survive if it has the loyal customers .But how comes the steady loyal customers ? The answer is good faith .Those dishonest company will be definitely killed by the market competition .In modern society ,lack of good faith has puzzled the business management and market economy system and become the formidable challenge to the enterprise development .Under the market economy condition ,the manifestations of dishonesty have become more and more diffused in our country and the problem of business faith has affected the construction of our country's economy ,politics and culture ,and then it has been one of the key points in our society .This paper focus on the construction of business faith... |