Research The Strategy Of Making Up Individual Brand Image For New Men’s Business Attire Basing On Fabric

The character of brand is the core of its value. Making up an individual brandimage is vitally important to enhance the brand value.“New berufsmensch”, who arethe main branches of consumer market, is the key of deciding to the structure ofconsumer market, but they are in the situation of blindness that they don’t know howto do in the new men’s business attire. The current situation in the consumer market isfuzzy in brand position, little different of quality, homogeneity phenomenon in thesame brand, which deeply make the elimination of their positivity. The paper basingon how to make up individual characteristics of new men’s business attire and on theirconsumer behavior, and according to the application of fabrics, practically researchesthe subject that how to set up an individual brand image of new men’s business attire.In the meanwhile, the paper also offers the advice of promoting brand image, andgives a theoretical reference to improve the brand image.The paper mainly does five researches and get to the corresponding conclusionas following:1.The paper provides a certain background through introducing relevant conceptof “new men’s business attire” and “new berufsmensch”. The writer investigates andstudies the current market development situation of men’s attire brand, specificallyanalysis the current situation of its brand image shaping, which provide thebackground basis of this paper.2.The paper instructs the main content in which how to make up the individualbrand image of new men’s business attire, and gives an emphasis on the significanceand importance of individual brand image by the research of market, which is fuzzy inbrand position and homogeneity phenomenon in the same brand, little difference inquality.3.By the research of consumer psychology and behavior of the “newberufsmensch”, this paper summarizes and concludes the characteristic of consumerpsychology and behavior of the “new berufsmensch”,and the changes under the circumstance of social media. It also gives a conclusion what is the influence towardsthe new men’s business attire from consumer psychology and behavior of the “newberufsmensch” towards making up individual brand image.4.Regarding to the problem of homogeneity phenomenon in new man’s businessattire, this paper analysis the strategy of making up individual image of successfulbrands, and intensively analysis the application strategy of fabrics individualizeddesign in the individual making up of brand image.5.Combining the research of above strategies in making up individual brandimage, the paper gives a practice of making up individual brand image of S.ANGELObasing on the fabrics design according to its disadvantages of making up, whichmakes a positive value of reference for the subject.All in all, the paper crucially do the following researches including analyzing theproblem of making up an individual brand image in domestic market, researching theconsumer psychology and behavior of the “new berufsmensch”, giving an advise inhow the brand can promote its individual image by designing the fabric and checkingits correctness. It gives an theory reference of making up and promoting the individualimage, and also having an important value to the brand’s development.