Study On Influencing Factors And Forming Mechanism Of Consumer Low Carbon Product Purchase Intention Considering Carbon Label

The rapid development of the global economy and the huge consumption ofenergy bring more and more environmental problems.Along with the continuousimprovement of human quality, more and more countries and organizations arebeginning to realize the importance and urgency of environmental problems.In orderto the overall benefit of human beings, and to dominate in future economicdevelopment, countries have put forward the environmental goals of energyconservation and emission reduction, United Kingdom was first made carbonlabelling and carbon footprint certification standards, which can promote energyconservation and emission reduction from both businesses and consumers;Combinedwith the realities in China,it has reached a bottleneck to realize the goal of energysaving and emission reductionthfromthe perspective of view of enterprise, but fromthe perspective of consumers to achieve energy conservation and emissions reductiongoals, guide and promote consumers’ low carbon consumption behavior also have ahuge effect to reduce emissions, so low-carbon consumption behavior graduallybecome the focus of scholars research.Based on this background，thisthesisregards consumer low carbon productpurchase intention and carbon label system as the research object, defines low carbonproduct as the one certifiedby carbon label and undertake study. Through literatureresearch, this thesis combs the related theories and research results of consumers lowcarbon products purchase intention and carbon labels;Using the method of groundedtheory and combined with purchase intention of classical theory, this thesis establishesthe consumers low carbon products purchase intention theory model; thenthis thesisuse the questionnaire survey form to collect data, and use the related statisticalanalysis methods to verify and modify the model;At last through the analysis ofrelated environmental label system and low carbon consumption guide policy, andcombining the research of this paper, the thesis puts forward the targeted policysuggestions of consumers low carbon products purchase.The main studying contents of this article included three aspects:(1)The model building of consumer low carbon products purchase intention.Thearticle carry out an in-depth interview on45local residents, and analysis thisinterview datawith the method of grounded theory, then combined with the classicaltheory and model of purchase intention, the article establishtheory study modeofconsumers low carbon product purchaseintention considering the carbonlabels.(2)Analysis of influential factor model of consumer low carbon product purchaseintention considering carbon label.Based on the theory model, the article uses avariety of statistical analysis methods to verify the model assumes. The resultsshowed that: consumer low carbon product purchase intention is influenced by carbonlabel factors、low carbon product purchase attitude、knowledge of low carbon consumption、perception low carbon consumption effect、norm factors and economic incentive; Low carbonproduct price also has significant influence on low carbon product purchase intention throughcomparing the intention in different situations; the low carbon product purchase intention hassignificant difference on value, age, income and education.(3) The formation mechanism analysis of consumer low carbon products purchaseintention.By logistic regression analysis to determine the significant factors that affect consumerlow carbon product purchase intention, further using the structural equation model to assume thatrelations between the factors were analyzed, and find the consumers find forming mechanism oflow carbon product purchase intention, to perfect the model validation process.(4)The study of system analysis and policy suggestion on carbon label and low carbonproduct purchase intention.The article compared environmental table system including carbonlabel and summarized the research and promotion experience of carbon label; then the articlesystemic summarized the existing guide policy of low carbon consumption, came up with the keyexperience of guide policy; at last the article put forward targeted policy suggestion to promoteconsumer low carbon product purchase combining with the conclusions.