A Study On The Performance Of Regional Culture In Modern Ceramic Wine Bottle Design

Ceramic has been playing an inevitable role in wine bottle design ever since the ancient times. In traditional wine bottle design, ceramic culture has been adopted to amplify and carry forward the culture of wine, so as to achieve an favorable effect of wine culture publicity.With the high-speed development of modern society, the expression form of wine bottle has been gradually changed into standardized product of great industry due to the influence of world integration. In the circumstance of mass material requirement, the new forms of wine bottle satisfied industrialized production. However, homogenization becomes a more and more common phenomenon. The functional significance of wine bottle can no longer satisfy people’s spiritual pursuit. People nowadays pay attention to the emotional interact between products and themselves and are fond of modern products with regional cultural background. Therefore, in the background of internationalization and diversification, how to develop wine bottle design with regional culture characteristics has become a urgent problem.This article explores in detail about the theories of regional culture and modern ceramic, and concludes the relationship between regional culture and modern ceramic wine bottle. In the background of regional culture, this article studies the expression forms and rules of modern ceramic wine bottle design from the aspects of decoration and modeling.Abundant practical examples will be illustrated to provide practical reference in modern ceramic wine bottle design in the background of regional culture, and explore further about the possibility of adopting regional culture in the creative design of ceramic wine bottle.This article will take the brand "Bai Sha Ye" as an example to indicate the specific absence of reginal culture in bottle design, so as to analysis how can Hu Nan regional culture be involved in design language and how can it be realized in design. The article will make a conclusion of the final design effect. The main argument of this article is that the modern ceramic wine bottle design can be established on the basis of regional culture, combining the modern production design ideology, to create products according with the spirit of new era. Besides, rather than go with the streams blindly, this article brings forward that a rational way should be explored to express the real connotation of regional culture in ceramic wine bottle design.