The Research On The Factors Of Low Carbon Consumption Attitude-Behavior Gap

As the rapid development of the economy as well as the continuous advancement of the urbanization in China, the population gathering in cities is constantly increasing too. However, the rapid development and expansion consume and damage lots of natural resources, causing great damage to the ecological environment of cities. The living environment of cities in China is constantly deteriorating currently, and air problems like haze and so on trouble urban residents severely, especially in big cities such as Beijing, Shanghai, Guangzhou, etc. The continuous deterioration of the environment threatens the health of urban residents severely too. Therefore, residents have gradually realized the importance of environmental problems, and their environmental cognition is constantly improving and their environmental attitude is gradually changing too. Nevertheless, the low-carbon consumption behavior of urban residents in our country is still rare. Under this background, this paper initially proposes the varying degrees of interaction strength from three variables, low-carbon consumption cognition, perception efficacy and situation factors, to Low-Carbon Consumption Attitude, desire and behavior in the process of Low-Carbon Consumption Attitude, to analyze the main factors of the Low-Carbon Consumption Attitude-behavior difference, and proposes corresponding suggestions according to this, hoping to promote the transformation of Low-Carbon Consumption Attitude. Because domestic garbage’s classification recycling is closely bound to the residents, which also belongs to the scope of low-carbon consumption, this paper chooses to take the domestic garbage’s classification recycling of the residents in Beijing as the empirical analysis to verify the model and assumption having been proposed.