The Inheritance And Innovation Of Mongolia Milk Tea Culture

The Mongolian milk tea culture is an important part of The Mongolianfood culture, is not only the Mongolian unique ethnic culture, but also thenecessities of the Mongolian production and living. However, culture isdeveloping, invariable culture is hard to adapt to the rapid development ofsociety, the inheritance and protection of Mongolian milk tea culture iscertainly important, but we must make further innovation of the traditionalmilk tea culture, only by constantly out with the old and in with the new canthe culture develop better.The thesis mainly researches on the Mongolian milk tea culture. Firstly,after understanding the origin and content of the Mongolian milk tea, takeHohhot as an example, research concretely about the current situation ofinheritance of the Mongolian milk tea culture in Hohhot, and analyze thetrouble and influencing factors during the inheritance of the Mongolian milktea culture. Secondly, discusses the changes of the Mongolian milk teaculture in recent years, and the change trend in the future. Finally, by caseanalysis through the Hohhot Gerileama milk tea restaurant, to understandthe current situation of the Mongolian milk tea culture innovation, and howto innovate it during the inheritance.The results show that: the inheritance of the Mongolian milk tea culture is good in Hohhot, but because of the Mongolian traditional way of life haschange, and nowadays a strong culture impact on it, the Mongolian teaculture have been affected. In short, inherit the Mongolian milk tea culturehas a profound significance, we can not ignore it. With the change of society,the market economy development very fast, the urbanization process speedup year by year, the science and technology continuous improve, all makethe Mongolian milk tea culture has been changed in the aspects of tea set,raw materials, custom, tea drinking places and function. However, the futuretrend of the Mongolian milk tea culture change must be toward the gooddirection. Through the investigation we can realize that in recent years thedevelopment of the Gerileama milk tea restaurant is very good in Hohhot,they make an outstanding contributions on inheritance and innovation of theMongolian milk tea culture, and will also make it carry forward in the future.At the same time, we can also learn the connotation of innovate theMongolian milk tea culture by the Gerileama milk tea restaurant.All in all, inheritance and innovation of the Mongolian milk tea cultureare arguably incomplete without one another, hope that through the effortsof all, we can realize the protection, inheritance and innovation of theMongolian milk tea culture.