Shanxi Matuer Vinegar Packaging Design Research

Our country is the home of vinegar, vinegar has thousands of years of history of use. Poor Youyanjiangcu tea is open seven things that we live at home, which fully shows that the vinegar in the life of the masses occupied position. Shanxi Vinegar hometown, producing three thousand years of heritage sites, it is not just our exquisite jewel brewing techniques, but also hard-working people of Shanxi gained valuable asset. Shanxi Vinegar is known as "the first Chinese vinegar", because of its color, aroma and taste, high quality, unique flavor characteristics and ranked first in China’s four famous vinegar, exported to many parts of Southeast Asia, Japan, America and Europe, was praised foreign consumers as "Chinese secret","China Arcane." Packaging can directly prove the economic and social development, but also to record the progress of human civilization. Shanxi Vinegar and the line corresponding to their packaging design. Aioi accompanied packaging design is a historical witness Shanxi Vinegar development, but also can be a long geographical and cultural characteristics of Shanxi visually show up, has become an integral part of Shanxi Vinegar.Although Shanxi Vinegar variety of packaging design, which contains many rich cultural connotations, compact design works, but in general there is still much room for improvement: Many packaging design rigidly traditional elements borrowed for Shanxi old lack of knowledge vinegar long cultural history, ignoring the functional characteristics of Shanxi Vinegar; too much imitation moon cake, alcohol packaging packaging color; packaging materials and packaging structure stereotyped; packaging design elements do not match their words, the lack of innovation. These problems are so Shanxi Vinegar is a mere formality and superficial packaging design, it is difficult to attract the attention of consumers, based on this, this paper hopes to conduct research on the improvement of Shanxi Vinegar packaging design, giving customers a fresh feeling, Shanxi Vinegar achieve the intangible cultural heritage of humanity to inheritance and development.The Paper is divided into five parts.The first part analyzes the background and significance of research methods.The second part is the development part of Shanxi Vinegar of origin, first define the concept of Shanxi Vinegar, followed by analysis of the evolution and development of traditional Chinese vinegar packaging, while the depth of the Shanxi Vinegar Industry Development Status and Trends.The third part is the status of Shanxi Vinegar packaging design analysis section, Shanxi Vinegar packaging design problems exist mainly in three aspects:①fuzzy branding awareness.②copycat packaging design.③Packaging Design and geographical and cultural touch. The fourth part is "five senses" in Shanxi Vinegar package designed to improve the application of part of the "five senses" to improve the Shanxi Vinegar packaging design from the visual sense, the sense of taste, smell, feel, tactile, auditory sense.The fifth part is the conclusion and outlook.