A Telecom Social Channel Management Research

The main marketing model in A telecommunications has always based on the traditional channel (Own business hall and Account Manager).and less cooperation with professional distributors. social channel development and management is seriously lagging behind, which is incompatible with the social trend of specialization, but also contrary to the core business focus its resources on creating competitive advantage of strategic, much less marketing model for 3G era, and ultimately will limit the marketing channels overall development. Based on the analysis of social channels A telecommunications status and problems of development, based on the proposed flat through the channel, management institutionalized, systematic operations and other means of social channels to enhance telecommunications services to play its due role. the thesis to data analysis, interviews, field surveys and other methods, theory with practice to marketing channel management basic idea used in the social channels application of theory in the industry have a certain degree of innovation.