The Experience Of The Management Of Real Estate Sector Research That Based On Consumption View

While the background of China's extremely high housing prices in the current and people's consumption rate keep dropping, this article focus on study of measures to control real estate from the consumer view, in order to meet the housing consumption needs of the residents by maintain housing prices at a reasonable level, meanwhile increasing residents consumer rate.Firstly, the theory that the real estate may result in market failure are studied from a macro perspective, combined with the special properties of the real estate market, to prove the necessity of government regulation on housing price. Take the America, Japan, Germany as examples from the aspect of the investment function of the real estate market, and Singapore from the aspect of social welfare function of the real estate market respectively to study comparatively the characteristics of price fluctuation and residents' housing consumption in these two types of countries. Then the governments' regulation policies in those countries' real estate markets are analyzed, and the advantages and disadvantages of the proposed regulation of the two types of real estate market are studied, which were adopted in the government regulation suggestions of our country put forward in the paper. Based on overseas experience in real estate market, the development process of the real estate market and past control measures and sorted in China, and the reasons that the real estate market regulations was not meet the desired effect are analyzed and some specific suggestions are put forward to solve those problems in the following policy recommendations..Secondly, On the relationship between house prices and consumption were co-integration tested, obtained the conclusion that price effect on consumption is arising out , so real estate regulation priority is price regulation in current firstly.Then a housing price decision model is established based on the analysis of the regulation experiences both at home and abroad, and take Changsha City real estate as an example to analyze the impact of various economic factors on real estate price, based on which, the model analysis of housing price regulation mechanism are studied which will provide an empirical and theoretical support for the government regulation suggestions.Finally, some suggestions about the government regulation on housing price are put forward: the government should set an appropriate location of the real estate in the country's economy: developing the commercial housing market to solve the problem of the current extremely high housing price but ordinary residents having difficulties in housing consumption on condition of meeting the the majority of families' housing consumption. and some specific control measures are put forward from the aspects of financial policies, tax policies and land policies。...