Study On Development Strategy Of Solar Thermal Industry Of Linuo Group

Linuo Group has built solar thermal application chain in solar energy industry which is from quartz mine, solar glass tubes, solar collector tubes, solar collectors, solar water heaters to photothermal project application products. It has become one of the leading enterprises in solar energy industry. At the moment, solar thermal industry is at a critical time for its development, when energy resources situation brings great opportunities for the development, at the same time, it also increases the competition. How to choose a practical operation target, to have an effective development strategy, and to be an unbeatable position in current extreme competitive market under new circumstances became the practical problems faced by Linuo Group.Based on the theory of enterprise development strategy and PEST; five strength captivities model; key successful factors method and other management analysis tools and methods, from general circumstance, industry environment and competitive situation, the paper analyses the external opportunities and threats to the solar photothermal industry, obtained the key factors for Linuo Group to success in the solar photothermal industry; it also analyzed the strength and weakness of the internal resources and abilities from the organization structure, production capacity, natural resources, Human Resources, technology R&D, technical equipment and brand construction. According to the SWOT analysis and principles of solar thermal industry development strategy, seizing on the pulse of adjustment policy of national new energy strategy and the opportunity of national revitalization of the industry planning, in combination with the development status of Linuo Group solar thermal industry, basing on the principle of sustainable development, transfer the present competitive advantage to a long term competitive advantage, do the works reality in a short term and unconventional development in the long run, pointing out the development target and strategy direction of Linuo Group in the next five years, "Transition from traditional manufacture enterprise to technical oriented enterprise, construct a solar energy enterprise with core competitive", setting up the development strategy suitable for solar thermal industry from steady to growth in the next five years.Finally, the paper describes the specific implementation plan of company development strategy, points out that under highly developed industry with more severe competition and resource, technology and environment restriction, the solar thermal industry should not heavily depended on local expanding to develop enterprise, should more depended on self-innovation, R&D, improve resources utilization efficiency and improve the grade of products, overcome the bottleneck of internal resources in the development, take the road of steady growth. It also takes protective measures in team construction, technology innovation, market promotion, strengthing management, capital operation, cultural innovation and information construction.