Researching And Application Of Interactive Media In Enterprise Brand Promotion

New media environment of interactive media is based on the interactivity, participation and emotional communication at an organic whole, making the brand promotion from traditional "persuade" age to a new era "communication" transformation. With the new technology constantly emerging, enterprise brand promotion never to be lack of communication framework restricts, from the start of the planar and TV towards the development of online and focus on interactive promotion. Media for the brand culture and creative achievements carrier, can promote the form of promotion, let consumer diversity by passive acceptance becomes active, creative experience into the brand promotion world.This paper writing, first are summarized briefly in the new media environment interactive media for enterprise brand promotion, then the significance of interactive media and enterprise brand promotion does the outline, find out the both juncture - experiences. Pointed out that in the development of interactive media, under way while inheriting traditions promotion, adopt new media means, let enterprise brand promotion real make consumers participation, interactive, grasp of consumer psychology, and effectively convey enterprise brand information, deepen consumers to enterprise's impression, thus achieve true enterprise brand promotion purposes.