The Searches Of Implement Experience Marketing In The Area Of American Style Furniture

Human socio-economic which experienced the agricultural economy, the commodity economy, the service economy, started to enter the experience economical era now, and this is the inevitable trend of economic development. The consumers' attention has shifted from focusing on the products to the feelings when accept products. Therefore the service that with consumer's participation and interaction increasingly welcomed. The American furniture consumer's consumer behavior tendency also displayed the experience consumer behavior characteristic obviously.The author used the literature material law, the market survey methodology, the comparison analytic method in this article writing process.Through study experiential marketing and it's development at inland and abroad,the thesis describes experience arid experience marketing,and the advantage of experience marketing. It analyse the necessary and possibility of implement experience marketing in the area of American furniture vendition, and the methods of using strategies of experience marketing. This article discusses in the American furniture store, which set excellent product and nicer after service as experience carry, how to attract customers by the intergrative exertion several marketing patterns like marketing sense, marketing emotion, marketing consider, marketing act marketing connection. The article point out that the consumption is both rational and nastic, the linchpin of management is customers' experience before, after and during their consumption; and the enterprise's function like design, produce and vendition should basic on the customers'need.only by serving customers experiences which could touch them, the enterprise could promote the market, and then increase the nomber of true blues, from whom benefits are made out.