Research Of Competitiveness Evaluation For Chinese Financial And Insurance Listed Companies

Since the policy of reform and opening, with the fast growth of GDP, China now has entered the stage of balancing quality and speed. The finance plays a core role in the modern economic. View of the financial and insurance industry in the process of economic development plays an important role. The study for competitive of finance and insurance industries to explore the effectiveness of financial and insurance markets become an important means of the situation and the international competitiveness of a country. Finance and insurance listed companies as a main part in financial and insurance industries, the level of its competitiveness can fully reflect a country's overall strength of the financial and insurance industries. Therefore, the study of finance and insurance competitiveness of listed companies is an useful way to deep mine the competitive advantage and reverse the competitive disadvantage. It has a great significance for improving our financial and insurance industries as well as the overall competitiveness of the national economy.This paper has analysed the background and significance of the financial and insurance listed company, through the overall analysis of present advantage and flaw of researching theory and method, combined the characters of the kind of listed company, summarize the method and ideas of this paper. The experience of establishing research index system of listed companies, especially financial insurance listed companies was summarized. Based on the financial data of 36 domestic financial insurance of listed companies of CSRC classification on the 2009 fiscal year, combined with financial index, the comparision of competivity was conducted among these firms from the aspect of scale, debt paying, profit making and development, using the method of index analyze. The advantages and disadvantages were compared with the method of cluster. The results shows that most current financial insurance of listed corporations are in a stage of uneven ability development,namely advantage ability not protruding or inferior ability is obvious; liner scoring method and non-liner neural network evaluation method were introduced to evaluate these corporations. The comparison results show that the latter method is more objective, and suggestions on how to improve the financial insurance of listed corporations competitiveness were given in the aspect of scale, debt paying, profit making and development. In accordance with clustering method for financial insurance of listed corporations, the competition ability comparison was conducted among the subsivision of financial insurance of listed corporations like banking, insurance, securities futures and financial trust industry. Using typical correlation analysis, the research was conducted to find which index has the most influence and whether the correlation exists among the indexes. The results showed that the scale and profitability, profit and solvency and development capability have a correlation. How to enhance the competitiveness of enterprises complementary was discussed. Moreover, facing the increasingly frequent assets reorganization activities, the judge was conducted whether asset reorganization of financial insurance coroporation was a good way to enhance competitiveness using the material of five years of asset reorganization score trends. The advice was given on how to improve asset restructuring benefit and regulating the restructuring behavior, after the research showing that asset reorganization has no significant effect for the listed corporations to improve competitive.The creativity of this paper is the comprehensive analysis of financial insurance companies, make the combination of single factor analysis and comprehensive evaluation, ant focus on the related relationship between different abilities. This paper uses the method of non-line nerve network on comprehensive evaluation, overcome the inaccurate aspect of conventional line and fuzzy evaluation method, at the same time, the paper make the effect evaluation on the increase of competitiveness by assets reorganization, the limited aspects are lied on the limitation of qualitative indexes collecting, the index of evaluation of market environment and the internal management situation of the index are not added into the index system, this paper doesn't make comprehensive analysis on the competitiveness of financial insurance listed companies through the methods of combining internal and external factors, qualitative and quantitative.