The Attention Economic Analysis Of Scientific Publishing

This thesis is the innovation part to study work as follows. In research method, this thesis for the first time uses the theory system and research method of "New Economy"——attention economy to explore the basic problem within scientific publishing. This new angel of view is more overall in internal and hopes to build an initial analysis frame. In research idea, the main conclusion of this thesis is that attention economic model has become the main drive of development of scientific publishing.The thesis is composed of five chapters, (1)introduction; (2)to explain the harsh facts of scientific publishing with attention economic; (3)the analysis of the cause of "Winner-take-all phenomenon" in scientific publishing; (4)science as a network; (5)conclusion.The first part, this thesis proposes the digital future for scientific, CNKI gradually rised in net, mang academic authors are no longer through the mail, but everyone will be free to publish their findings on the Internet to be read by anyone.Then this thesis explained the domestic research, the abroad research, the meaning and method of research.The second part, this thesis highly introduce Matthew Effect and Zero Effect of the attention economy. Since the total supply from consumers to social attention resource is relatively constant, and not anybody can focus on two different things for the single consumer, the attention resource obtained by someone means that the others lose the similar things. So the attention economy market is called the Zero Effect Market. Firstly, the rareness of the attention resource makes that the suppliers of the attention have to rationaly distribute their attention resource so that they only care about the target which deserve it mostly. Secondly, the focus on the special target of the suppliers can be accumulated which means the target paid more attention will be obtained more of them. So the winner becomes more stronger while more weakness for the loser. Therefore, the attention economy has the Matthew Effect. Then two facts of the academic publication are stated through studying the former research. The first fact is the inflation in number of publications that calls for our attention. The second harsh fact is the skewed distribution of attention over all those publications. Lastly, this thesis explain these two facts with the Matthew Effect and Zero Effect of the attention economy in this part.The third part, the thesis use of the "winner-take-all" to further explain the scientific publishing.First, analyze the characteristics and causes of winner-take-all market. Then, to further show that the science as a winner-take-all market. According to Rosen's theory of superstars, small differences in talent become magnified in larger earnings differences. Superstars started out as rookies, however, some of them in the entry-level market exhibit above average talent, then in the primary market they have a greater chance to be attentioned by lower-level researchers, due to this attention can be obtained by the cumulative and eventually they also get a better reputation and revenue. Even two people who initially have the same talent, in the end they get different benefits.The fourth part, science as a network. First of all, science is the clustering in groups, and analysis of the network structure of science, that many non-superstar, will be set in order to make scholarly articles more attention, and become cluster, thus to increase the attention.Then, this thesis analyzes the five network of science and their rationality.Finally, analysis of the diversity of science and the future of scientific publishing.The fifth part, summarizes the full text and proposed research problems.As so many other activities nowadays, modern science revolves around the competition for attention. Unlike in so many other attention games, in science those who seek attention are more or less the same people who are giving it. An important characteristic is the skewness of the distribution of scientific attention. We discuss the effect these characteristics have on scientific institutions. An important thesis of ours is that scientists converge in clusters of likeminded scientists. Given the character of scientific organization and communication we expect that the digitalization of scientific communication will not affect the basic scientific institutions as the principles upon which the Internet functions coincide more or less with the way science functions.