Study On Marketing Strategy Of Yan Bian Bai Shan Hotel

Hotel as our tourism industry——an important part of the rapid development of tourism as of rapid development. With the deepening of the economic globalization, competition is also become more competitive and new operational concept, and marketing strategies are constantly emerging. In this context, the conditions to exist, must adopt effective marketing strategy for marketing opportunities, by providing quality service to improve the hotel's kernel competitive power, while corporate profits and customer satisfaction of a double purpose.Yanbian baishan hotel in the star hotel in the second place in the hotel itself, but because of circumstances there are still a lot of problems. The first to analyze the status quo and yanbianbaishan hotel macro-environment for the survival of yanbian against the environment of competition is fierce, count, must also see the star hotel in the area of yanbian or a development.Of against SWOT analysis of yanbianbaishan hotel, yanbianbaishan hotel superiority and inferiority and yanbian against the advantages outweigh the position, especially yanbian state and jilin provincial government will of the tourism industry as the great pillar industries, one of the hotel will give us new opportunities and new challenges. but the opportunity presented to the rest of the industry also brought opportunities, and brought this is a market economy, competition laws. At this moment of yanbian baishan hotel marketing analysis is very meaningful.Followed by yanbianbaishan hotel STP marketing strategy planning, established yanbian baishan hotel against the target market : a meeting and organizations received ; second, the government is divided by three ; business divided. and the target market in the market for a large extent, on propaganda to fast and regular, high, comfortable and natural and environmental protection for the position to meet the guests arrive.Last with a summary of yanbianbaishan hotel the marketing mix strategy. in developing new product of the strategy, in general and special pricing policy, on the web marketing channels, and public activities to promote the development of such strong promotion strategies, to demonstrate against the product of yanbianbaishan hotel. At the same time, the service orchestration and service standards and the recycling process intelligent to build effective and efficient service of process quality of service, the gap between the model to analyse yanbian against the quality of service reduce the gap between strategy, and provide more advantage of the service. it's attention to the service staff of individual protection for employees on individual career planning and corporate development prospects for staff to the future and security, the objective is to the satisfaction of the staff to achieve a satisfied customer.Build a "baishan" brand enterprise brand strategy, objectives and yanbianbaishan hotel the staff. of yanbianbaishan hotel the marketing strategy study, wish yanbianbaishan hotel can take effective measures to improve marketing, in all aspects of work in the intense market competition, and thus regain the status of yanbian "shepherd" for the service to customers for the management staff and further promoted in the five-star hotel and become the glorious yanbian the tap and.