| Taiwanese electronics enterprises invest in mainland China for 20 years, in terms of investment region, investment way, investment scale, investment scope and other aspects of investment have more significant changes, while the Taiwanese electronics manufactory enterprises who invest in mainland China are not entirely follow the evolution of investment ways in marketing. There are general economic laws and special situations during special circumstances.This paper reviews the related theories of Taiwanese investment in mainland China; divides the history of Taiwanese electronics enterprises invest in mainland China into three phases; and analyze the evolution and features of Taiwanese investment strategy.This paper, based on qualitative analysis, established the change factors of Taiwanese investment in mainland China: the changes of mainland investment environment; Taiwan and mainland China industrial division and structural changes, Taiwan and mainland China economic and trade policies and the impact of political relations of Taiwan and mainland China. It also analyzed the investment factors of Taiwanese investment towards Mainland China: labor costs, investment costs, market natures, the maturity of investment environment and so on. Finally, forecasted the investment trend of Taiwanese electronic manufactories. Moreover, use AU as an example, practically demonstrated the points of the article. |
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