Our Country TV Shopping Normative Operation Bottlenecks And Countermeasues

With the global economy further development and society is becoming more and more production, distribution marketing is increasingly importance. The product model has came through the department store, the mall, and now has appeared non-store retailing. As one typical pattern of non-store retailing, TV shopping has taking advantage of its "short, flat, fast" and quick profits quickly craze in America and Europe, Japan, Korea,tai wan and other regions, and now it was called "the third revolution in the retail trade".The development of TV shopping progress is not smooth. Owing to the acquaintance to the TV shopping is not clear enough, many countries have experienced from prosperity to the worst phase of development, our country is no exception. Excessive powers commitment, huge profits seduced and the weak of brand consciousness, our TV shopping has undergone the rapid development at the beginning and slippery slope towards the rapid. In recent years, with the control of the government to the TV shopping and enhancing the awareness of the shopping self-discipline, our TV shopping is in the recovery.In the recovery phase of this crucial, our TV shopping in good faith under the guidance of how to Normative operation is essential. Normative operation is not against the laws and regulations and in accordance with industry standards, under the premise of good faith as a starting point, on the TV shopping for logistics, planning, management, operating under the laws of TV shopping made good operating efficiency. Now our TV shopping has come to the bottleneck in the normative operation:industry chain, technology, management, broadcasting resources. Bottlenecks severely hampered our TV shopping's further development and expansion, so understanding bottlenecks and address the bottlenecks become a top priority.On the basis of the bottlenecks, the article has analysis the corresponding countermeasures and suggestions put forward:Government regulation and corporate self-regulation combined, TV shopping industry chain system improved, with third-party payment platform, scale implementation and brand building. And with a case of hunan happigo, analysis it how to overcome these bottlenecks when at the process of normative operation, thus provide some suggestions to other TV shopping companies.