Research On The Development Of Anhui's Advertising Industry

Since the reform and opening-up and after 30 years'rapid development, Anhui advertising industry is now welcoming a brand-new historical development period. Dramatic changes have taken place in Anhui advertising which experienced through revival, growth, maturity, and developed from theory to practice. Now being an important industry of Anhui economy, Anhui advertising serves as a barometer of Anhui economic development, and has broad prospect for development.This research studies the development of Anhui advertising industry by adopting the theory of SCP model, to research and analyze the factors which promote or hinder the development of Anhui advertising industry. Firstly, the present situation and development tendency of Anhui advertising. Although the market scale of Anhui advertising is quite large, it is still in the relative backward position compared with other developed areas. Secondly, the economic environment of Anhui advertising. Among industries, the second industry and the third industry contribute more to advertising industry, and the terminal consumption has great influence on advertising industry. Thirdly, the industrial organization. The market structure of Anhui advertising has the characteristics of low market concentration and unobvious scale economy. Fourthly, the research will probe into the existing problems of Anhui advertising industry. For all these problems, the research proposed corresponding solutions.This research will make a significant attempt to improve the theoretical system of Anhui advertising industry study, and to provide reference for the integration of Anhui advertising into the city-cluster along the Yangtze River in Anhui.