Drill Bits Export Question Research Of K Company

Along with the deep development of Chinese innovation and opening policy, the Chinese import and export trade amount are increased year by year. On the export business, the electromechanical products are developed quickly, and become the No.1 big export commodity for 15 years in China after 1995 when one's export amount exceeded textile products'. In the range of electromechanical products, drill bits are the fittings of power tools, and drill bits export business also keep the quick increase speed in this 10 years. But, from 2008 late, being the influence of world finance crisis, add the trade bulwark from all foreign countries, also with the challenge of RMB appreciation and electron business, the Chinese drill bits export business amount are decreased fast. It become negatived-rising in 2009. To research the export questions of drill bits enterprise, and get the effective countermeasure, it is very significative.This discourse firstly reviews the past competitive strategy theory and trade protectionism theory, analyzes the Chinese export enterprise's competitive strategy with each advantage and shortage. Combines with the research data, further analyzes the export enterprise's difficulty and situation, influence and develop trend. Based on these theory research and enterprise situation analyse, this discourse presents: "Macroscopical circumstance", "Industry circumstance", "Company inside reason" influenced the drill bits export business greatly.In the investigation part, this discourse take the drill bits export question research of K company as research object, through case research and interviews, analyzes the deep reason of drill bits export question of K company, as well as the influence of different factors. The research discovered:(1) in the Macroscopical circumstance, international big circumstance, finance crisis and trade protectionism restrict the outside development of drill bits export enterprise. (2) on the Industry circumstance, the reduce of export benefit policies, the influence of each competitive side, the development of e-business, all become the real press to drill bits export enterprises. (3) Among the company inside reason, the limitation of enterprise inside management, the shortage of complex person and own brand, the tardiness of new products, the weakness of control risk and the difficulty of enterprise financing, influence the company export competitive ability directly.Based on the above, also look on the situation of drill bits industry in China and the present policy, then find the solve countermeasure of K company to cast off the export difficulty and strong the drill bits export business. Wish it can be reference to Chinese drill bits export enterprise and all import and export corporations in China.