The Study On Marketing Strategy Of Jiangxi Post Mail Business

Postal mail service is the basic, core and significant business of China Post. No correspondence, no postage. However, the development of postal mail service is facing unprecedented opportunities and challenges, along with the development of market economy and the popularity of the telecommunications industry. What's the trend of postal mail service has become the focus and the important topic of post men.This paper summarizes the status and problems of the development of Jiangxi postal mail service, through a detailed market analysis based on the aspects like marketing environment, product, demand and others of postal mail business. On this basis, the paper lists several issues related to postal mail service in Jiangxi Province: conducting market segmentation, selecting target market, orienting market position, establishing marketing mix strategy of product, price, channel, promotion and other related, and meanwhile ensuring the smooth implementation of marketing strategy by constructing marketing support system.The database business mail service is the base of the big postal mail service, and it's also the strategic direction of postal mail service development. The database business mail service has a huge market space in advertising for its unique advantage. Chapter 4 of this paper specifically indicates the project marketing, the theme marketing, the integrated marketing, the experiential marketing and other unique marketing strategies of the database business mail service, and points out some recommendations of the corresponding organization and implementation.By using theoretical knowledge related to marketing and sales management and the actual postal mail marketing experience of the postal company, this article attempts to provide practical marketing strategy for the development of Jiangxi postal mail service, hoping it can play as a positive reference to the development of postal mail service in our province.