Wuxi Inter IKEA Shopping Centre Development Strategy Study

Consumer goods and the spirit of the growing trend of consumption demand are predictable. The wealthy capitalist society has been developed for new commercial property of high-level pattern-shopping center's demand has been spreading to China. With China's economic development, more noticeable trend of urbanization, the national level, meanwhile gradually increase the consumption demand, service is about the new way of life of the growing aspirations of the various factors, to the retail industry to develop a fundamental influence in the shopping centre, including the various retail formats of changes and reforms, but also for new commercial facilities will be made to the era of creativity.As in china with the development potential of the business form, the shopping center after for twenty years of development, although notable, significant progress in many developed countries, but the gap is still very clear that this article have to study the issue of detailed analysis is the introduction of European professional group on a shopping centre, shopping mall group should study its own in the accumulation of 20 years of the shopping center management experience of development in china the practice of the use of the city of Wuxi. Specific by analyzing the Wuxi Inter IKEA Shopping Center on the overall strategic design, addressing strategy, market positioning strategy and leasing strategy analysis in detail.