How To Cultivate The Value System Of Enterprise Culture In A Hotel

The value of a hotel is a basic belief and a goal to pursue in the process of seeking its success in management, which is the core of the hotel culture. It provides an orientated premise to the staff's norms of conduct. The value of the hotel is the spiritual source to bring an enduring centripetal force and cohesion, is the spirit of hotel, also the mental basis of morality in the hotel. Due to the identification and faith in of the staff, the being hotel can get tremendous supports. Since the hotel industry in China came into being, it has grown up to a certain extent. But generally, they still couldn't match for the hotel industry of other developed countries in the world. The main reason is, they lack of the guidance of an advanced enterprise cultural values'system, without scientific management awareness, management pattern and technique method. Horizon Hotel is the head in Yunnan hotel industry. The success of it benefited from a relative ripe enterprise culture. Through the study of the enterprise culture core values in Horizon Hotel and the analysis of outer circumstance and inner management action, this article build a Horizon Hotel enterprise culture values' system to provide some references and inspirations to the construction of enterprise culture and management in our country.This article can be divided into for parts:the first chapter introduced the research background, significance, the train of thoughts and technique method, referred notion defines and study summarize about the hotel enterprise culture values. The second chapter told the hotel enterprise culture's comprise and function, distill the hotel enterprise culture values and the way to cultivate. The third chapter systematically expounded hotel enterprise culture value system's construct method, process and content. It also elaborated the interrelationships among the hotel enterprise culture value system's multi-components. It centered on discussing the components'connotations and builds a theory analysis frame; this is the core part of the whole paper. The fourth chapter will combine realistic case and apply the theory frame of this article to analyze hotel enterprise culture value system's method, process and content.At last, it gave a summary to the full text, brought up some operative suggestions to the problems that current China hotel industry needed to solve when they build their enterprise culture value system. And looked into the future of the study and considered about it. The article is ended as this.