Research On Accounting Information Quality Based On Fair Value Measurement

Accounting objective is providing accounting information for people who are related with enterprise to help them making decision, which is the logical starting point in research of accounting theory. It's critical for accounting information quality in fulfilling accounting objective.With the development of market, historical cost can't provide enough accounting information of high-quality. Fair value, which can reflect the change of market, emerges as the time requires. The establishment of New China Accounting Standard achieved its convergence with international accounting standard, indicated the fully apply of fair value, and meant the mainly issue we concerned about is changed from "use or not" to "how to use in a better way". While after the world-wild financial crisis caused by the subprime mortgage crisis of U.S.A in 2008, fair value became suspicious again. It makes fair value a focus of attention whether it can improve accounting information quality or not.This paper focused on the issue that is whether fair value can improve accounting information quality or not. It's from the essence of fair value and fair value measurement, and then connected with both accounting theory and fact, which are strong form efficiency market and non-strong form efficiency market, analyzed the influences of accounting information quality caused by fair value measurement, and concluded several approaches in improving accounting information in the end of this paper.The conclusions and attributions of this paper are below.1. Connected fair value measurement and real facts, analyzed the influences of accounting information quality cause by fair value measurement when the market is non-strong form efficiency.2. Took advantage of models to optimize fair value measurement, reflected financial instrument risk in accounting statement, in order to improve accounting information quality.