Research On The Brand With Profit Model Maintain Based On The Customer Equity

The brand is resource for the enterprise winning future strategy. How to do effectively brand management and establish a strong brand enterprise is the current challenges facing, as well for Chinese enterprises go to the world. Brand reflects a kind of personality, and unique collaborators groups. As for China, the business enterprise that a brand is the most difficult depth development of brand meaning, making the brand profit. But the brand has inherent defects:neither easy to calculate nor quantified brand benefits.When enterprise is in brand sustain, there will be an easy access to the error: blindly capture market, quantity of signs will be successful sales. This paper based on the customer rights and interests of the brand with profit model, and come to a conclusion that If there is no measurement of customer equity, then get a new customer each will hurt corporate profits, and only for the interests of customers based on customer segmentation in order to achieve effective brand to maintain, then finally enterprises can make profit.From 2009, global civil aviation faced unprecedented complicated situations. Originated from the subprime crisis, the financial storms gradually influence the entity economy. The weakness of global economic caused demand of C AAC external market significantly slows. China civil aviation encounter negative growth since the opening reform, together with inflation, oil prices rise and fall sharply, tighter credit and exchange rate fluctuations, cost ballooned such common problem.To improve aviation customer brand sustain is not only a effective way to improve China civil aviation of profitability and anti-risk ability, but also the goal to strengthen the construction of civil aviation enterprise brand. The paper sets S Airlines as an example to reveal that only through brand pursued by clients can achieve purpose to satisfy customers higher needs and desires. Through brand sustain power expansion to get market expansion. The attribute of products are easy to copy, but the brand personality, cultural value, interest and its combination is difficult to replicate. Brand power penetration of expansion can form force of brand acceptance, then the preference brands, brand loyalty, to make the enterprise products occupy market and gain a competitive advantage.