New Product Sales Analysis Research Of Shanghai L Company

The outline of this thesis as followings:At the first, this research introduces some relative Video surveillance products business has a long history, the widespread application of the traditional security field, is to assist the public security departments to combat crime and an important means of maintaining social order. In recent years, with the growing popularity of broadband and the rapid development of computer technology, image processing technology is constantly improving, so more and more video surveillance is extensive penetration into the education, entertainment, government, hotels, finance, sports, health care, Traffic, environment and other fields. With the development of digital technology, digital video surveillance systems to digital control video matrix to replace the original analog video matrix, Digital Video Recorder DVR to replace the original analog video recorders, from tape storage to digital storage video digitizing.Application of remote video monitoring compared to the previous simulation of local control, it gradually to the large area, multi-field extension of the range of applications broader, more comprehensive. However, much video is just starting, so the image quality in video transmission and there are still many deficiencies. For example, the remote transmission of video, high bandwidth requirements, and even some conventional network bandwidth can not meet; the other hand, poorly remote viewing of images, video, watch the emphasis is smooth and clear, but they These aspects are difficult to achieve, or even consume a large amount of network resources, can not meet. At the same time, this video if people access the same camera at the same time, when network bandwidth will cause great pressure, and even in the limited network environment, the vast majority of people difficult to open and watch the video. In this case, the company hired a professional high-end R & D personnel R & D team, and spent 2-3 years, developed with independent intellectual products and patented technologies, which can solve the remote video viewing of high-bandwidth network Requirements, but also solve the fluency and clarity of the video. As a result of the P2P technology, which also solved the problem of access to remote people. In this environment, will also breed a similar application of our products and similar, so we are faced with great opportunities and challenges. The face of fierce competition and opportunities, whether we are ready to related companies and to develop a reasonable marketing strategy, which the company's future survival and development is very important. In this paper, the most competitive enterprises in Shanghai L video surveillance company for instance, on the video surveillance market new products and marketing programs for analysis and research. Through L Company and the status of remote video surveillance industry and market analysis, combined with relevant marketing theory, L company's current lack of market competitiveness and to develop a more reasonable sales program.