CC Electronics Marketing Strategy In E-commerce Platform

With the continuous improvement of technological level and technological innovation, the computer and the Internet worldwide and to growing popularity of interaction between people more dependent on the Internet to build a variety of communication platforms. At the same time, e-commerce transaction model because people continue to gather in the network have emerged, and began slowly into the lives of each one of us. Because e-commerce applications and rapid development has changed the traditional sense of the marketing model, in the past to link physical products as a link to the manufacturers, distributors, customers entity traditional channels, is a virtual e-commerce platform based on the alternative distribution channels. Because e-commerce marketing with efficient, convenient, timely, cost savings, information sharing and other advantages. I engaged in the electronic components distribution industry in China has been booming for 30 years. Because of technological bottlenecks and production processes to implement European and American developed countries, most of the components have to be dependent and imports. Meanwhile, China's high-tech and consumer electronics products, production technology and efficiency in 30 years to make continuous improvement. This requires that suppliers of these raw materials, electronic products, electronic components distributor that is to continuously improve the delivery speed, and shorten the delivery cycle, providing a stable price and quality to ensure the production of electronic products. However, around 2004. many local Chinese distributors of electronic components and a just rely on fax. phone and printing product list approach, the traditional marketing model with the transaction, the shuttle in the production, agents and customers. Although in recent years, driven by the wave of e-commerce. China's domestic transformation and innovation are also a number of new distribution companies and the electronics industry to build a number of e-commerce platform in the industry. However, these platforms serve only to product availability information aggregation and sharing features, but the lack of system supply chain and product line flow of transactions. Essentially all of the products traded under the platform is still the traditional manner, and e-commerce platform is just a trading aid and did not play a real sense of their role. CC Electronics Co., Ltd. Shenzhen, the electronic components of a microcosm of the traditional distribution model. After 13 years of rapid development, CC e-business of the company's growth is slowing down, simultaneous performance of retrogression. As more and more foreign electronic components distribution business into the Chinese market, they are not mature e-commerce has brought new marketing model, distributors and local Chinese traditions caused great CC Electronics impact and competitive pressures. Foreign companies and efficient business processes and attentive service, slowly eating away at the Chinese market. Transparent prices and flat channels to become a hot competition. E-business marketing model to bring foreign-funded enterprises as also in the exploratory stage and need to adapt to China's national conditions and the market, so to the Chinese domestic distributors and CC e-marketing strategy adjustment opportunities. How to make CC Electronics and electronic components distribution company based on industry and sustainable development continue to be an urgent problem, especially in the development of CC Electronics e-commerce platform with a new marketing model under the basic conditions for healthy development for the company needs to how the development of its e-commerce marketing strategy.This paper first electronic component distribution industry through e-commerce platform in the development of a new model to analyze the background, and relevant theoretical knowledge are introduced. Followed by China from international to local, distributors of electronic components in traditional marketing and e-business models in the current situation and future of marketing analysis, the final focus to the CC Electronics introduced the present status of marketing. CC Electronics by external and internal environment analysis and use of SWOT or Porter Five Forces Model and other research methods, analysis indicates that CC e-marketing model in the company's existing advantages and disadvantages, opportunities and threats that the current traditional marketing CC Electronics policy problems and the need for the development of e-commerce platform.CC then clearly e-commerce platform-based electronics company marketing objectives, and then based on STP analysis,Porter Five Forces Model, SWOT matrix and e-commerce marketing strategy 4PS theory of market segmentation, selection and positioning.CC Electronics ultimately e-commerce platform to develop marketing strategies based on the program. And measures for program implementation and evaluation methods are given and suggestions.In the electronic components distribution industry, e-marketing as a new model, with unlimited room for development. CC Electronics for this thesis in e-commerce platform of the marketing strategy is to make this new model for the development of CC Electronics bring new vitality and lasting competitiveness. The CC Electronics to become the industry leader, and is evergreen.