Customer Segmentation System Of Personal Financing Service Of Dalian ZS Bank

With the globalization of the finance industry and the innovation of Chinese financial system, the competition is becoming fiercer among banks. Meanwhile, with the increasing demand for professional financing service and the increase of wealth of the citizens, personal financing service has become the competition point among domestic and foreign banks.All business systems of Dalian ZS bank accumulated a lot of customer information and business data after over ten years' development. Accumulate all the customer-centered data into the database and analyze them by analysis tool. According to different customers' characteristics and their purchasing behaviors, realize customers'classification and provide support for customer marketing and business policy. All of methods mentioned above have significance on improving personal financing of Dalian ZS bank.On the basis of domestic and foreign investigation, taking into consideration the practical business in Dalian ZS bank, this thesis realizes client subdivision by data warehouse, and provides technological support for personalized marketing of products. This thesis overall divides into four major parts; the first part introduces the thesis background and its the overall Portal frame construction, the client subdivision and data warehouse theory; the second part analysis the present situation of personal financing of Dalian ZS bank; the third part according to the procedure of setting up the data warehouse, set up the data warehouse of Dalian ZS Bank; the last part realizes client subdivision by data warehouse and the OLAP technology.The purpose of the thesis is to provide the ideas of expanding the personal financing service and help upgrade the service quality and participate in the competition effectively.