The Terminal Sales Strategies Analysis Of Lion Oral Care Products

Company's products be sold to customers through the channel. The channel may be a retailer, wholesale, shopping malls, a network marketing, TV or personnel direction sale. Consumer marketing has come to terminal sales era, and the consumer goods marketing with the necessity and inevitability. Seller's sales market has established in China in recent years, the large number of transnational retail enterprises have settled down, they combine the strengths of Chinese and foreign, they use the advanced management experience coupled with excellent Chinese talent. The gradual formation of rich Chinese characteristics, the retail terminal, on the one hand they use the advanced management concepts which used many years in developed countries, on the other hand because China's various manufacturers competitive, they can buy more cheaper goods, charged with less cost. As a seller of manufacturers must recognize the importance of the terminal sale that can grasp the consumer market. Majority of consumers has been the pursuit of cheap food and clothing from the traditional commodity level, elevated to the quality of life, mainly to improve the quality of the most demand, so called the food and clothing to the well-off process. So many manufacturers have recognized the important of the terminal. Distribution issues such as the terminal display are not good performance of any of the advertising and promotion will be like the river without source, the forest without trees.At the same time as the rapid development of oral care products, as a corporate sales staff that oral care products on the Lion King performance of the retail terminal need for a comprehensive and in-depth analysis to come to a place can be improved and modified, so full from the following Are analyzed and made recommendations for improvement.Chapter I, Expression of the motivation of the research background of ideas, methods of research value of the arrangementsChapter II, Introduce the concerning concepts, development and change, end of job content and consumer marketing description. Get the basis for learning the all article.Chapter III, On the oral care product industries detailed analysis of the industry's development, the market's capacity, method of operation, and now face the challenges and opportunities analysis.Chapter IV, From the surface to point, described the Lion company terminal marketing, first introduced the company background and business philosophy, and than analysis oral care products of the highest honor in business marketing strategy analysis of the terminal, and then focus on marketing strategies constitute the terminal elements Promote analysis and inquiry. Introduced the issues on the sale, especially product, channel, price, staff, promotions and other aspects of the description.Chapter V, Discussion lion oral care terminal evaluation of marketing practices and to improve discusses the constraints of which are sold on the various issues. Further oral care products break through in a number of enterprises, and lots of sales channels, business, product rangeChapter VI, The paper's arguments that the analysis process and conclusions are briefly reviewed, proposed to because of the level of writer and the problems and shortcomings of this article.Though analyze Oral care products through the terminal of the Lion of marketing, can be drawn to the advantages of existing brand and good terminal performance-based, while actively developing new products and improved terminal mouth marketing strategy. In short, when the environment changes, new market demands, the oral care product companies must focus on customer needs and customer tastes to a suitable product, the promotion of competitive marketing strategy, and good terminal performance can enterprises in the Changing market structure to maintain its competitive edge.