Research On Upgrading The Tourist Image Of Jinci

Along with the economical development, our country tourism under the factor influence, its competition way already had the change in every way, namely from the past by the product and the service primarily competition, develops now by the image primarily competition .In each traveling development plan the essential content was traveling image setting up and the consummation has become, they took each measure to try hard positively to set up the good traveling image, had more superiority by the time in the traveling competition, obtained the development the initiative.The traveling activity essentially is take obtains in person's free feeling, the spiritual liberation feeling and the specific need feeling of satisfaction, by the joyful body and mind as the goal one kind of extraordinary life experience, the traveling destination image through affects tourist's perceptual knowledge then to affect the tourist to go on a journey selects definitely. The traveling image the role which plays in the tourism developing process is self-evident, but because receives the various factor the limit, many traveling destination traveling project development lacks the multiplicity, the homogenization is serious, causes its traveling image also to flow in general, is unable to highlight its characteristic, no use to in competitive power enhancement. Regarding this, in the current each place tourism development faces how does the question is construct and consummates own image, promotes the tourism industrial promotion. Solves the question key aims at the traveling vivid stability greatly strengthened characteristic, how swims the destination to act according to own characteristic to mold the alone charm the traveling image and gives the promotion.This article take the Jin ancestral hall as an example, unifies Taiyuan and the Jin ancestral hall own tourism development present situation, in the thorough understanding current Jin ancestral hall traveling development exists the question, entrusts with the Jin the ancestral hall"the Three-Jin arrangement of a piece of writing first ancestral hall"the image localization, its propaganda slogan is"Tang Feng Jin Yun, Yin Yu Jin Ci". Promotes the Jin ancestral hall traveling image the strategy to have take the local existing resources and the environment as the foundation, the enhancement traveling infrastructure construction, excavates the cultural connotation thoroughly, seeks the government to support, guarantees the strategy the effective formulation and implementation. The full text content is approximately as follows:The first part, to about the domestic and foreign traveling image material which collects carries on the induction to summarize, makes the synthesis elaboration.The second part, carries on the key elaboration to the traveling image a series of correlation concept, prepares for corresponding theory for the research traveling image promotion strategy.The third part, travels to Jin ancestral hall the development data to carry on the analysis in the last few years, starts from the traveling image formation to launch the elaboration, pointed out the Jin ancestral hall traveling image the superiority and the inferiority, the question which exists in the traveling vivid aspect, as well as promotion traveling image function.The fourth part, is this article key point is at, according to the Jin ancestral hall tourism and the traveling image multi-analysis result, in detail lists the Jin ancestral hall traveling image promotion strategy. Finally, hoped each traveling destination strengthens to the tourism development value, enlarges to the traveling image construction aspect investment dynamics, the full use local resources and the cultural superiority, develops the tourism vigorously, the promotion industrial structure promotion.This article makes every effort through the promotion traveling image, the conformity culture resources, promotes the Jin ancestral hall tourism whole development, impels the industrial structure adjustment, satisfies the sustainable development the need.