The Effectiveness Of Market Research On The Accounting Information Of Corporate Social Responsibility In China

Sustainable development is an important goal of China's economic constructionCorporate social responsibility issues related to the implementation of the strategy of sustainable development.International wave of corporate social responsibility movement is on the rise.To a modem enterprise,corporate social responsibility is no longer appendages,but is directly related to the survival and development of enterprises.What is the situation in China'S listed companies? Does such accounting information have any impact on capital markets?What isthe market effectiveness of such accounting information?This thesis firstly introduces the related theories,then use the statistical sampling method to select China's listed companies,to analysis these companies'CSR in order to summarize the circumstance of the social responsibility information disclosure. Finding the information that can express the company's social responsibility in periodical reports to build an index system of social responsibility accounting information. Using this index system to explain the real contribution of all companies in China's stock market and adopting the linear regression to analyze the market reaction of the company'S social responsibility accounting information. The empirical study result shows that the correlation between stock price and social responsibility accounting information is weak.Based on the theoretical analyses and empirical research, This paper that owes reference value to improve the development of social responsibility accounting can present some advice to strengthen the social responsibility consciousness of the government, companies, and the social public.