Study On The Impact Of Regional Soft Environmental In Farmer Technology Adoption

Ancient Rome M.T.Navarro said that "agriculture is both a necessary and important skill," There are two sources of this skill, one is the succession of generations of experience; the other is outside the migration of new technologies. W. Schultz said that the source of high productivity of modern agriculture from modern agricultural inputs and materials with modern skills of farmers.Farmers to adopt new technologies should affected by regional geography, climate, arable land and other hard environment, and regional policy, market, social networks and other soft environment. As hard environment with stability in a period of time, the impact of hard environment is more important than the impact of soft environment. The content of this article is the impact of soft environment about the technology adoption behavior of farmers, but the impact of soft environment is not the directly affect to farmer's adoption behavior. Because farmers own factor endowments also play a big role in refraction. This article focuses on peasant farmers in factor endowments refer only to the quality of factor endowments.This article is divided into two levels and three core components. Two levels include the impact of soft environment to farmer's adoption behavior and the impact of the quality of factor endowments to soft environment. Three core components include how to policy environment impacts of farmer's technology adoption behavior, how to market conditions impacts of farmer's technology adoption behavior and how to social networks impacts farmer's technology adoption behavior.On the basis of the analysis, About the Various ways of the government to promote, "building demonstration garden" is the most important for the farmer, Low educational level of farmer constraints the effect of "training" and" granting data". Growing accumulation of experience of farmers is reinforced reliance on traditional technologies. Changes in the market impact the positive of farmer's technology adoption behavior. But the market needed technologies which could improve product quality, Farmers did not actively seek to adopt technologies. There are too many reason limited farmers'behavior, for example, Behavior of conservative, low awareness of goods and lower investment awareness. In the Social networks of farmers, heterogeneous network is benefit to the introduction of technology, and homogeneous network is benefit to technology "infected". Current, Social Network is in the dissipation of the old network and new network formation process. In the process of reconstruction of social networks, farmers who have higher level of education will be in the core of the new technology diffusion's network, and farmers who have a lot of experience will be in the core of the traditional technology diffusion's network, they are often marginalized in the new technology diffusion's network.