| As a result of the world financial crisis's influence, international and the domestic market has had the change to hoisting equipment's demand structure. The world economics and do our country economy restore gradually along with 2010 from the financial crisis, how take the too heavy leading product the hoist crane equipment to display own superiority under this kind of market environment to expand the market fully the scale and the percentage, the hoist crane product market marketing strategy become solve this question key to be.In view of too heavy solution market marketing strategy question,this article from selected topic significance and research goal and present paper overall mentality start; Through designs,the manufacturing high quality hoist crane equipment survey introduction and the related hoist crane equipment market marketing theory analytical study to the domestic and foreign hoist crane profession's development as well as the correlation enterprise,carries on the analysis forecast to the hoist crane equipment market; Then carries on the SWOT analysis to the too heavy internal and external market environment; Finally,carries on the too heavy hoist crane equipment's market segmentation and the market localization through the market analysis result; Proposed finally the concrete measure,formulates the more reasonable hoist crane equipment market marketing strategy.This article obtains the conclusion,is based on the massive market investigation and study data and the quantitative analysis comparison,simultaneously unified some qualitative elementary theory analysis; Therefore,this article findings to help too to redo the hoist crane equipment's market marketing,and holds the market to have the positive significance effectively. The hope through this article elaboration and the analysis,can arouse the enterprise related department's sympathy,through joint effort,to make the good enterprise achievement. |
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