The Rese Arch Of HT Group For Strate Gy Of Sales Channel

Marketing channel is also called trade channel, which is the channel that the products or services move through to ultimate consumer directly or indirectly. For enterprises, marketing channel act as bridge to consumer is a extension for company.Marketing channel has become more and more important role for the development of business core competence, not a common work anymore. And the right channel strategy can intensify core competitive advantage of enterprises. This can make the enterprises keep the advantage in the hard marketing environment. In the current situation, competition among enterprises became harder than ever. So marketing management has been the most important part of the business management.This thesis analyzed the basic circumstance of local market of HT group company product first, including the macro environment, industrial technology, and the existing problem of HT group, industrial competition status, customer needs and expectations. Through the detail analysis of current issues in HT group's marketing channel on the basis of comprehensively applying theories about marketing management, the paper next to formulate a new marketing strategic target and marketing channel optimization scheme , which combine with the actual situation of company, And then it provide the details of optimizing steps. Meanwhile, in order to manage and examine the result of this scheme,it also proposes evaluating methods of whole HT group's marketing channel.The optimization scheme submitted in this article is combined with author's practical experience in sales activities and personal understanding of HT group and its low-voltage apparatus product. I hope some ideas in this research result, such as marketing channel re-construction and channel members' function re-adjustment,will not only provide a new research clue of marketing channel, but also present some guiding significances to other industrial manufacturers.