Research On The Return On Investment From Unit-linked Insurance Of Life Insurance Company

With the rapid development of national economy and continues improvement of people's life, people's demand for life insurance is increasing. So life insurance in our country has developed rapidly in rencet years. Increasing idle capital in people's hands, gradually accelerating the pace of population aging, rising inflation and interest rates and volatiling interest rates making the traditional life insurance products can not meet people's needs. Adapt to the changing economic situation and consumers demands, life insurance company has developed investment-oriented based on traditional health, medical, pension and other insurance, which is referring to foreign life insurance. The investment-oriented insurance is one of people's investment tools besides stock, bonds, funds and other investment. The unit-linked insurance is one of investment-oriented insurances, which is developed firstly and rapidly.Unit-linked insurance is a life insurance, which has the function of security and investment. As one of the personal and family financial management tools, unit-linked insurance's return and risk is taken by policyholders. The main invest channel of the unit-linked insurance contains bank deposits, bonds, funds and stocks. The different investment ratio corresponds to different investment accounts. Return of unit-linked insurance is affected by financial market changes. In order to improve return of unit-linked insurance at the situation of volatiling of financial market, investors need to change the rotio of bank depoits, bonds, funds, and stocks. This article analyzes and points out the return and risk of unit-linked insurance, leading people choose proper investment account to gain incomes and decline risks.This paper introduces the theory of unit-linked insurance an investment return firstly. And then formunlates the reasons of using the Markowitz mean - variance portfolio model and multi-objective linear programming model to analyze unit-linked return and risk. It introduces the risk factor to obtain in different risk preference coefficients, bank deposits, bonds, securities investment funds'optimal investment ratio results. Taking the survival of the six life insurance companies account for 15 investment-linked insurance as an example, to illustrate the existing life insurance companies to invest in insurance linked investment management accounts whether the above optimal ratio and the renturn of it. From the analysis we know that unit-linked insurance is one long-term investment tool. Meanwhile this article analyzes the factors of the earnings on unit-linked insurance, using regression analyzes unit-linked insurance earnings impact, and then proposed the future of the unit-linked insurance.