Research Brand Equity Based On Customer A Case Study On Promoting Product Add-value Of A Company

Nowadays more and more companies begin to realize that brand is the most important value which has close connection with product and service. With the acceleration of globalization, one of the pressing problems facing local companies today is how to establish and develop brand equity and to improve the add-value of products. With further opening up of China's market, many famous international clothing companies will have a battle with local companies. Because of the shortage of theoretical bases and practical abilities about the brand equity, local clothing companies facing with severe competition. It is very important for local companies to create and accumulate brand equity and to occupy the market in competition.From a customer perspective in this paper, separate the brand equity from the effect of Accounting and Marketing, and the paper tells that the power of a brand depend on customer's feeling in a long-term experience. This study also founds the influence of customer's awareness upon brand equity, and associates customer's thought, feeling, image and perception with brand. By analyzing brand, digging client's demand, this paper put emphasis on the tremendous role of the awareness of customer to brand image. Meanwhile, from an objective point, this paper analyses actual situation of cases, in order to help companies to expedite product innovations, raise brand equity and eventually improve the add-value of products.