Research On Core Competence Evaluation Index System Of Growth-type Enterprises Based On Financial Perspective

The concept of a core competitiveness is put forward for the first time since 1990 drew wide attention of scholars, developed so far, its in market competition shows powerful already get business and theoretical identity. The new age the enterprise the competitive is the enterprise core competitive power competition. Growth-oriented enterprises is our country economy in the transformation process of a kind of gave rise to a new enterprise, its biggest characteristic is to high growth, can produce the huge economic benefits, it has increasingly become China's economic development new momentum. However, in many growth- type enterprises experienced a period of rapid development, then gradually weaken down, why? The basic reason is this kind of enterprise without its own core competitiveness, and not long to keep their own competitive advantage, therefore be out by the market. So building enterprise core competitive ability growth-oriented enterprises keep high growth of its important significance, with the scientific and evaluation of enterprise's core competitive ability is the forerunner of the building.This article attempts to evaluate the core competitiveness combined with financial analysis, from the inner determinants of growth-type enterprise and competitiveness of the core features to build the core competitiveness of the evaluation system. Specific idea is characterized by growing companies, combining the core competencies of the concept, characteristics and influencing factors, build the core competitiveness of an enterprise financial evaluation system, from the profitability, growth capacity, operational capacity, Research and development capabilities , marketing ability and sustainable cash flow to evaluation the core competences of enterprises . Methods used by AHP, combined with specific examples to evaluation the core competences of enterprises. The results of the evaluation system to the ideal quantify core competitiveness. According to research conclusion to full text finally growth-oriented enterprises cultivate core competence are proposed. Finally, bring forward policy and advice to growth-type enterprise.This paper through the scientific easy evaluation system, find enterprises in growing deficiencies, help growth-oriented enterprises to strengthen or cultivate formulated the core competitiveness of the enterprise, make enterprise can cope with its encountered in the growth process of some major problems and challenges. But this paper establish fast-developing enterprise core competitive power evaluation system from a financial perspective only, still have many aspect shortcomings, remains to be further improved.