The Market Sale Strategy Of China Commerce Bank

The influence of China's entrance to the WTO at December 2001 on the Chinese bank industry is not so strong as we had expected. Foreign capital banks will expand their clients by means of their abundant funds, flexible forms of operation, excellent international reputation and satisfactory services It is not only a theoretical problem but a real problem as well, how, with regard to our domestic commercial banks, to make full use of the final opportunity and use the experience of other developed countries for reference, then adapt ourselves to the change of financial markets, and finally win the competition superiority.In order to win the clients' content and trust, our domestic commercial banks are encouraged to use better and more distinctive features, products, and services. With the improvement of our domestic citizens' financial consciousness, risk awareness, overall financial quality and investment reason, the increasing development of our financial markets will provide the foreign investors with better and wider choices. They will have better and greater capacity for choosing different financial setup, financial products and services. The possibility of decrease in the number of clients will be greater than before for any of the banks. The cost of attracting and winning the clients will get higher with each passing day.Then points out that though the domestic commercial banks had formed several business-expanding strategies that went with the market competition, there are still a number of problems that remain to be solved.By studying the marketing strategies and its development, learning the positive sides of the foreign experiences, analyzing the present marketing problems in China, comparing the foreign commercial banks.The article offers new methods by under the new situation.There are five chapters covered by the article: Charpter 1 IntroductionIntroduce the background, domestic and foreign situations, and different development stages of Chinese commercial banks.Charpter 2 The concept of marketing strategies for Chinese commercial banks.Charpter 3 In the progress of writing the paper, the author tries to absorb some theoretical results, such as, political economy, monetary banking, western economics, and the theory of management science. By using the methods mentioned above the paper analyze thecauses and the present situations of marketing for commercial bankCharpter4Charpter4 The author borrows the marketing experience from foreign commercial banks for reference. Then combines the actual state in China and gives a primary discussion and idea by comparing with different country's commercial banks, such as the banks from American, Japan and France.Charpter5 base on learning the foreign experiences, the paper offers 6 different aspects of more workable strategies: customer finacialization strategy;internationalization sale strategy;multy-development strategy;network finance development solution...