Marketing Channel Construction Of Xi'an Hua Yang Company

To a terminal product manufacture enterprise, the marketing channel design and the construction are a question which must face, the entire camp sale campaign is defined for creates the resources, the expansion and the partner and the alliance cooperation system dynamic project which the payment cargo but establishes, the marketing activity has become a segment for the customer creates on the value entire chain link .The healthy marketing channel can makes the highly effective response to the customer demand and the market environmental variation, and help the enterprise in keen competition the survival and the development, at the same time enhances the customer degree of satisfaction, the Chinese enterprise marketing activity is mostly the channel competition but the non- brand competition, the design and the construction marketing channel as well as the construction the support program which matches with it; As well as the channel decides, causes the question countermeasure by the channel is an enterprise marketing work key point and an enterprise marketing activity foundation.A case analysis on the problems of the marketing channel construction of Xi'an Hua Yang Company is presented in this dissertation. Besides a mixture channel devising and management has been done by combining and the practice and the theory together, such as channel, relation marketing, and operational research.In the first and second chapters I describe the background, target and the definition of the marketing channel as well as the concerning marketing theories. A construction of researching methods and frames...