The Study Of Marketing Combination Strategy In Changchun Railway Passenger Transport Enterprise

Along with the socialist market economy consummation , advances unceasingly take the marketability management as the basic trend transportation management system and the movement mechanism reform. Since long ago the passenger transportation ability that forms under the planned economy system serious is short,restricts the national economy national economy development the aspect to have the enormous change. Is similar with each kind of market overall condition,the passenger transportation market also starts by the seller market to transform to the buyer market,and forms between gradually each passenger transportation way,each passenger transportation enterprise day by day the intense market competition aspect. Facing the new economical situation and the market environment,the railroad already drew up and starts to implement surmounts the type developmental strategy , produced the modernization by the comprehensive realization railway transportation which and managed.This article altogether is divided five parts:1. railway transportation establishment marketing idea backgroundFirst,railway transportation enterprise present situationAlong with the market economy fast development,the railroad enterprise cannot adapt the market economy development request,under the intense market competition environment,the old system gathers day by day in the railroad enterprise the deep level contradiction and the question centralism exposes. Mainly displays in: Separating government administration from enterprise management not yet completely arrives; In the true significance railway transportation enterprise does not have to construct completely; Railway transportation natural and market interweave in the same place; The railroad marketing mechanism very is imperfect.Second,railway transportation organizational reform"The net transports the separation" is one of our country railroad...