The Feasible Studies Of The Development Of Hunan Apparel Industry

Planning for industry development and increasing the employment posts are the important responsibilities of all levels of governments, also are the important contents of public management. In view of the present economy development situation of Hunan Province, for seeking an industry, which can not only effectively enhance the industrialization and urbanization level, but also offer the massive employment posts, it is possible to discover the apparel industry is an eternal industry, enriching people industry, environmental protection industry, name card industry, impetus industry, and a low risk industry by analyzing industrial layout, market potential, elements of production, etc. With the construction of "the harmonious society" and the increasing income of city and countryside inhabitant, the apparel consumption quantity will grow at a quicker speed.The apparel industry has experienced many shifts from Western Europe (England and France and so on) - the North America - Japan - "the four tigers" in Asia - China. At present, our country's apparel industry concentrates in the southeast coast area, far away from inland market and short of the production resources. In the mean time, the increasing costs of operation and the changing marketing channels all promote it enters into a new turn of comprehensive adjustment. Moreover, the comparative low industrial level, the oversized brand disparities, the heavy dependence on exportation and the bitter encounter with foreign trade barrier make this industry appeared to a shift tendency to the mid-west area of our country.Hunan Province has the obvious position and the transportation superiority, whose capacity of apparel market is so big that may forecast amount to nearly 50 billion Yuan every year. It also has rich resources, comprehensive low cost, and certain industrial foundation and tradition of developing this industrial, so definitely, Hunan Province can hold the opportunity of the industrial shift, develop the "mid-low-grade, selling internally" apparel vigorously, while paying attention to construct "the product brand, the ability brand, the region brand", try to build Hunan province to a regional, national-level, modernized apparel industrial base and logistics centre, which bases on central south area, radiate the Midwest and influence the rationality of the whole country.