Study Of Countermeasure For Promote Chinese Brands Competitiveness

China entered the age of brand competition. The competition among brands has become the main manifestation because brand is the most important intangible asset of enterprises. And the brand competitiveness is extrinsic expression of core competitiveness of enterprises. But in the international market, there are few world-famous brands from China joining in the competition. It is still a long way for Chinese brand to catch up with world famous brands. Therefore, it is an urgent problem how to build up Chinese famous brand and promote Chinese brand competitiveness.This paper analyzed systematically for evaluating the brand competitiveness, the sources, the forming mechanism and cultivation of the brand competitiveness. And the paper analyzed concretely the present situation and questions Chinese brands competitiveness and disparity with international brands, and we proposed the countermeasure suggestion of promote Chinese brand competitiveness from macroscopic and the microscopic two aspects according to the evaluation network on the brand competitiveness.