Study On The Brand Promotion For The M-Zone Of Heilongjiang Mobile

"M-Zone" is China Mobile's client brand targeting the young customers. China Mobile has taken different promotion ways to develop customers after the new brand coming out.The thesis analyzes the brand's current condition, brand connotation, brand meaning, customer consuming behaviour and three "M-zone" marketing in Heilongjiang Mobile in detail, with the methods of SWOT analysis and five forces analysis from the point of a social researcher. Based on putting theory and practice together, the thesis discusses the four parts: the meaning of promotion research, the current promotion condition of "M-Zone", the analysis of "M-Zone" promotion cases and the "M-Zone" promotion method in Heilongjiang Mobile. The "M-Zone" brand promotion includes the following: focusing on mixture of selecing self-owned and public media to get the maximum output, training and managing the promotion personnel,and communicating with public effectively; in business promotion point, paying attention to integration of channel and personnel promotion and making use of self-owned channels, "M-Zone" brand stores; integrating the marketing resources and matching them , grasping the consumer thoughts.Based on the understanding of "M-Zone" of Heilongjiang Mobile, analyzing the current promotion methods, loss and profit analysis and brand awareness, the thesis provides the points to be improved. This conclusion will promote the development of modern promotion theory and is the actual guidance to promote the brand of "M-Zone" in Heilongjiang.