Research On Marketing Channel Of Guangzhou Oklusy Cosmetic Co.,LTD.

Cosmetic industry is less investment in our country and that plays an important role in revenue and employment. At present, foreign-owned enterprises and sino-joint venture enterprises base on a leading status, which products have seized on 80% market share. How do Chinese cosmetic enterprises slam the door of their capital, technique and management and keep successful work in tough competition, is research emphases.However, the twenty-first century coming, the tough market competition and powerful technique renovation makes more and more enterprises find the combination of price, product and sales promotion becoming difficult in obtaining competitive advantage. At the same time, the fourth "p" in marketing combination, that is marketing channel theory, bases on structure, person and relationship and give enterprises a path to gain potential and long-term competition advantage by means of less cost.This article studies marketing channel of Guangzhou Oklusy cosmetic company basing on the knowledge that marketing channel theory is important for companies to gain long-term competition advantage by means of less cost.This article builds on marketing channel theory and expatiates on its meanings, character, function and basic operation flow. The article's emphasis is analyzing marketing channel of Guangzhou Oklusy cosmetic company, pointing out the problems of marketing channel, such as excess straitness of marketing channel, troubles from factorage, lack of energy and concluding that market subdivision, the new market orientation and then improvement of marketing channel is necessary. However, how to manage goods and dealers is referred during improved scheme is brought into effect.