Study On The Competitive Strategy Management Of Hebei Electric Power Research Institute

With the deepening of reform on power industry system, great changes have taken place in Chinese power market. Electric power research institutes play an important role in the operation of power industry. Their steady development is crucial to the safe performance of regional generating enterprises and grid companies.By applying SWOT method, the paper analyzes the opportunities and threats faced with Hebei Electric Power Research Institute (HBEPRI), and identifies its advantages and disadvantages after the extensive investigation on the microenvironment, sector structure as well as its inside conditions. On such basis, the paper locates HBEPRI's position in south part of Hebei electric power market and puts forward the differential strategy which demands its concentration on one point in south part of Hebei electric power market. Afterwards, concrete measures are brought forward to implement the strategy. It is significant to promote the health and rapid development of HBEPRI by maintaining and enlarging its advantages.