Analysis Of Internet Venture Capital

Internet Industry in China has developed quickly because of the promotion of the venture capital, and in the recent ten years, Internet Industry developed amazingly quickly. Because of the high venture and high return of internet itself, Internet Industry attracted many venture capitals, and capital venture needs such platform such as Internet Industry. The relationship between Venture Capital and Internet Industry attracts us to do the further study. So analyzing Internet Industry and Venture Capital and the relationship between them plays the very important role in the development of Internet Enterprises and Internet Industry by the Venture Capital effectively.The paper use many research means, such as comparative analysis, example analysis and literature conclusion. At first, based on the brief introduction of internet, the paper illuminates internet economic and some relative problems of the industry including the concept and characteristic of internet economic, the value chain of internet industry and the structure analysis of internet industry. Second, using plenty of figures and tables, the paper analyses the action between internet and Venture Capital based on the Attraction Economics and Internet Industry. At last, the paper applies the theory to the action. Firstly, the paper analyses the merchandise model of internet enterprises, and takes the Ctrip for example, analyzing and parasailing the model, market etc. of the Ctrip. Secondly, the paper takes the blog for example to study the developing direction, and proposes some developing model of the blog according to Chinese reality.At last, the paper finds a successful capital model, the core of the model is to supply the fund and management of internet enterprises. And when we use the capital model, we also should think of the interior factor of Chinese Internet Industry, and make the Internet Enterprises more successful.