Research On The Diffused Subject Of Henan Tourist Image

The general concept of Henan tourist image is ,a general impression which reflects the values and characteristics of Henan tour, and politics, economy, thoughts as well as cultural connotation of Henan, relaying on the tour resources and culture of Henan, carrying by the travelling landscape, service and product of Henan. It is a general, abstract understanding and evaluation of Henan, and is an abstract integration based on the historical impession, practical apperception and the forcast of the future, and is also a deep understanding to the inner inspirits and values of Henan by people's travelling activity in Henan.The exterior image of Henan tour is the primary views which people visit Henan, and is also the substance elements in the founding of tour image of Henan. So we should give prominence to four parts: as the root of China, so much ancient capital cities, the hometown of Shaolin martial art, and cradle of Yuju .The internal image is the deep historical background and the abundant cultural connotation. Presently, there are four kinds of methods for propagandizing the tour image of Henan: image ad, inter-personal communication,"symbolized activity", and"caravan"propaganda.Analysized by the angle of composing, the tour image of Henan can be classified into three categories, raw apperception image, decision -making apperception image, practical apperception image.Based on the basic principles of communication, the major elements composing the tourist image of Henan are, communication main body, visualized main body, and communication audience. The communication main body is the Henan government, the leaders, the architects and the residents of Henan province. The visualized main body means the maturity of the tour scenery exploitation and the infrastructure construction, as well as the construction of the tour supervision and the tour culture. The...