Analysis Of The Market Strategy Of Google

At the beginning of Internet development, it was very easy to search information. With the developing of internet, common web browsers get to find it is very hard to look for the needed information. To meet the increased demands for information searching, professional search websites appeared on the scene.With Yahoo taking the lead, the first generation search engines were all committed to becoming portals due to the market pressure, but the second generation focused on being technology providers. Google and Baidu belong to the second generation of search engine.In global market, many IT corporations entered the search market, because they forecasted the potential enormous business value of search engine in information finding, information processing, information privately owning, knowledge finding and cooperative conformity.As the representative of the second generation of search engines, Google got great success in global search market, keeping ahead of the rest no matter in searching speed, but in searching scope. Google takes the first place in market share, Yahoo and Microsoft's MSN are following closely. Google is favored by users for the relevance and accuracy of its results, but it faces challenges from its rivals Yahoo and MSN. Regarding search technology, Google is the top one in the World, but Yahoo and MSN have some advantages in users group and capital. Google is superior to its rivals also in the fields: orally brand marketing, leading technology, adwords profit mode. Compared with its competitors, Google faces risks relating to the follows:Its income source is too limited. 95% of Google's earning comes from web ads business.Its registered customers are much fewer than Yahoo and Microsoft's MSN.When expanding into new business, the Google's first brand of search market may bring some negative effects.