Research On Customer Satisfaction Measurement Concerning Housing Product

Since the mid of 1980s, the demand of housing product market has sharply expanded in our country, and the housing product enterprises also develop unceasingly at the same time. With the market-oriented economy developing dramatically, the housing product market has transformed completely from the seller's market to the buyers' market. The competition of the housing product development enterprises is becoming more and more intense. The housing product development enterprises are facing more brutal competition, while the appraisal of the product by the customer has become the vital factor that decides the success of the housing product development enterprises. With the view to enable the enterprises to survive and develop in the intense market competition, enterprises can overcome the difficulties by improving their behavior in accordance with the situation of the market and adopting the customer satisfaction strategy inducted.In this thesis, Customer satisfaction theory and means have been researched in view of many existing marketing problems among housing product development enterprises. On the basis of a series of more mature Customer satisfaction model home and abroad, housing product customer satisfaction model has been established by means of the qualitative and quantitative methods. Housing product customer satisfaction measurement system has also been formed. At the meanwhile, taking the Aowei Community for example, the thesis obtains the results of the degree of customer satisfaction measurement and proposes the concrete improvement program on the basis of analyzing the customer unsatisfactory factors.The thesis provides a powerful tool for housing product enterprises, which are about to enhance their customer satisfaction degree so as to serve the customer effectively. By means of this measurement, housing product enterprises...