The Study On Corporate Financial Strategy Alliance

Along with the sustained strong economic growth, China's per capita beer consumption increasing, coupled with the huge population of China is gradually becoming a potential world beer consumption units. There were many important events in the wave of crazy foreign forces into China; the Chinese beer market is bound to have a profound impact on the future direction. In which the most notable is the Union of TsingtaoBeer Group and AB Company. TsingtaoBeer is the beer industry leadership strength in China and TsingtaoBeer brand is the rare world-renowned brand, and its every move affect people sensitive nerve. AB Corporation, the world's largest beer group, with strong capital strength, beginning to show interest to the Chinese market in 1993, has not been able to achieve its ambitions in China for a variety of reasons, now he'll achieve it by capital union., the TsingtaoBeer done a comparison and analysis of the financial performance and strategic alliances are found to have played its due effect. Next is the League of risk analysis through strategic direction and vision of the future of the Union to make the analysis of the prospects for some specific recommendations.The empirical analysis methods used to support integration of certain norms theory analysis. Through school financial knowledge, capital market theory and capital operating methods applied TsingtaoBeer-AB Union, revealed Union background, performance and impact of the crisis and possible solutions. The paper comprises five parts.Chapter1 background introduction and the problem that must be resolved. From the Union's industry background, to expose the necessity of the Union and the further study of this issue.Chapter 2 overview of the papers and the review of related theory. This chapter is mainly divided into two parts; the first part is scanning the theorists on financial strategic alliances and the advantages and shortcomings in existed research. The second part of this paper is to address the theoretical research areas, mainly from economies of scale, value chain theory, the new system of competition theory and...